tik tok刷优质粉低价 TikTok的For You推送机制解读

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巨浪出海TT007（翻译：巨浪出海David）

TikTok recently published in their press release article what factors make up the algorithm in the for you page. They explain that certain criteria are more important than others and they are all valued differently. They mention that criteria include:

TikTok recently published in their press release article what factors make up the algorithm in the for you page. They explain that certain criteria are more important than others and they are all valued differently. They mention that criteria include:

TikTok近期在他们新闻稿集里，发布了关于For You页面的算法构成要素。他们解释到，某些标准比其他的更重要，并且（相同的）标准会被估算成不同的权重。

他们提到的标准包括：

The,user'sengagementwiththetherthisislikes,comments,sharesorfollowingthelles,sharests,sharesorfollowingtheacsharesents,sharesorthellents,sharesentsentsenthelentherthenthenthesenthenthenthenthenthenthenthenthentsents,sentsentsenthentheseseseseseseses,senthentsents,sentsentsentsentsentsenentsentsents,s,sentsentsentsentsents,sentsents,sentsentsentsentsentsentsentsentsents,serentsentshentsents,serererererentsents,s,serents,s,s,s,sharentsharererererererents,s,sharererentsharerentsererererererentsererentsents,s,s,sharentsentshentsentsentshentsents,s,sharererents,s,sherererererererentshentsharentsent

用户对发布（行为或内容，也可以简单的理解成帖子）的参与程度。不论是点赞，评论，分享或者关注账户；它们都会被给予不同的重要性。

Which sounds are used. This answers the predicted theory that trending sounds boosts your video’s reach, hence demonstrating the importance of using trending sounds

使用哪些音效。这个回应了一个已被预测的理论，（即）流行的音效增加了你的视频的搜索，因此，阐述了使用流行音效的重要性。

The,device,and,locationsettings,Thelanguage,Thelanguage,Thelanguage,Thelocationg,GPSlocationandtypeofdevice,GPSlocationg,GPSlocationtiontionlocation,GPSlocandeviceviceveveviceveviceng,GPSlocatiocationgsetiongsetiocengsiongsiongsiongsiongsionge,GPS,GPS,GPS,GPS,GPS,GPS,GPSlocandetiocanocetiocandetiocetiocetiocangstiocetiocetiocetiocengsiocengsiongsiongsiongsiongsiongsiongsiongsiongsiongsiongsiongsiongs,,The,,,,,,,,GPS,,GPS,,GPS,,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,GPS,PS,PS,PS,GPS,GPS,PS,

设备和位置设置。设备所使用的语言、GPS位置和设备类型也会在算法中被考虑。

It was also mentioned that each one of these indicators is valued differently for each different user, this is due to different users having different habits, for example, if a user only shares one out of every 200 videos, the algorithm is going to value that share a lot more than people who share every second video.

它还提到，这些指标中的每个指标都会因为不同用户的使用习惯而产生不同的权重。例如，如果一个用户只在200个视频中分享一个(外出)，算法将认为该共享(权重)远高于其他共享的用户(权重)。

Something very important to mention is how a high number of followers “is not a direct factor in the algorithm”. This means that even if you have a very small number of followers, if it performs well against the criteria mentioned above, it will be treated the same as if it was done by an account with millions of followers.

有一点非常重要，巨大的粉丝数量不是平台推荐算法机制的直接加权项。这意味着，即使你账户的粉丝数量非常少，如果按照上述特定标准中表现良好，将会被视为与同样标准同样表现的数百万粉丝账户的重要性一致。

Thearticlealsomentionshowtherearenumerousfactorsthatarenvenveredtondertarenumerousfactorsthathatarenvenvenvendertertertanderterterterterterterterterterterthalsoterterterterterterthalsonvererterterterterterterterertertertererterterterterterterterterterterterterterterterterterterterterterterterterterterterterertertertertertertertertertertertertertertertererterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterterter

文章还提到，大量有关什么是用户不感兴趣的要素是怎么关联的。这些因素包括

[IG粉丝网] https://www.xianfarm.com

- 举报视频

- Reporting the video

- 点击 "我不感兴趣的按钮"

- Tapping the “I’m not interested button”

- 取消关注该用户

- Unfollowing the user

It is clearly mentioned that you will not be recommended content that you have already seen before or any duplicate content, as TikTok considers this spam. This highlights the importance of creating original content, as copying and reposting someone else’s video will drastically decrease the video’s performance.

其中明确提到，不会给你推荐之前已经看过的内容，也不会推荐任何重复的内容，因为TikTok认为这是垃圾。这就凸显了创作原创内容的重要性，因为搬运和转发别人的视频会彻底地降低视频的表现分。

TikTok finally fully explained the reason behind why you often find videos on the for you page with less than 100 likes. This is due to “bringing diversity into your feed” to “give you opportunities to find new content categories and creators”. This is why the number of followers on someone’s account does not have any relationship to how well the video performs against the algorithm.

后，TikTok充分解释了为什么你经常在ForYou页面上找到的视频，只有不到100个赞背后的原因。原因在于，“为了让你有机会找到新的内容类和创作者”，必须保持Feed的多样性。因此，用户账户的粉丝数量，不会影响算法对视频质量的判断。

Lastly, they mention that the for you algorithm “is designed to continuously improve, correct and learn”. Therefore, it must be considered that whilst the factors mentioned above are important in determining the reach of a video, this might change in the future.

后，它提到For You算法 "旨在不断改进、纠正和学习"。因此，必须考虑到，虽然上述因素在决定视频的播放范围方面很重要，但是在未来仍然会产生变化。

原文从8个方面来阐述TikTok中For You的推送机制。

1，For You条件因素

一个很重的标准，就是用户的“喜好”。

1）用户互动：喜好和分享的视频，关注的账户，发布的评论以及创建的内容。

2）视频信息，视频的标题，配音以及标签等细节。

3）设备和账户的设置，语言的偏好， 的设置和设备的设置（伪装流的核心关注点：原文引用：Device and account settings like your language preference, country setting, and device type. These factors are included to make sure the system is optimized for performance.）。

所有这些因素都将由TikTok的推荐系统处理，并根据这些因素对用户的价值进行加权。一个强大的兴趣指标会比一个弱小的兴趣指标获得更大的权重，比如用户是否会从头到尾完整地观看一个视频。你会完整地看一个长视频吗？

2，For You Feed的建立

一个新的用户，创建账号同时，平台会为新用户，推荐感兴趣的类别，以依据这些喜好，开始进行推荐。并依据此类喜好，进行客户推荐的打磨。

那么对于没有选择喜好的用户，平台会先推荐热门视频，新用户的 次点赞，评论和重播都将是平台更加的了解新的用户，并开始推荐机制。

每个用户的新互动都是为了让系统更好地了解用户的需求，并推荐更多用户喜欢的视频。然后，当用户选择Discover时，标签、声音、效果和热门话题也是如此，这些内容将进入用户的新推荐机制选项。

tiktok的Discover标签

3，少看自己不感兴趣的东西

用户遇到不感兴趣的话题时，可选择“不感兴趣”来选择。也可选择隐藏来自特定创作者或者某种背景音乐制作的视频等方式，来减少系统中的推荐。

tiktok的“不感兴趣”

4，来自推荐引擎的挑战

给出“Filter Bubble”（字母翻译过滤泡沫）的概念。提出挑战：可能会有更多同质化的内容被推荐出来。

5，打断重复模式

将不同类型的内容与用户喜爱的内容穿插在一起，可能会被推荐一个受到其他兴趣相投的用户好评的视频。但，不推荐重复的内容，你已经看过的内容，或者任何被认为是垃圾的内容。

6，多元化内容提供

将与用户兴趣无关的视频提供关的视频，或积累大量赞誉的高质量视频。就是让用户有更多的机会在浏览Feed时，找到新的内容类别，找到新的创作者，体验新的观点和想法。(这也是 不断阐述原创、高质量视频的重要性。

7，保障用户体验

拒绝敏感视频，拒绝刚刚上传或正在审核的视频，以及寻求人为增加流量的视频等垃圾内容。

8，改进内容

系统的设计是为了不断改进、纠正，根据用户的反馈、研究和数据，努力完善准确性、调整模型，并重新评估有助于推荐的因素和权重。

有对tiktok 有兴趣，有研究的小伙伴，可以来我们社群多沟通。 我们有 北美团队，澳洲团队分享实际工作经验 。另外我们有 政策解读，有做上亿播放的号经验分享， 重要的是我们还有成熟的变现经验分享哦。

If you are interested in tiktok and have research partners, you can come to our community to communicate more. We have Chinese North American team and Australian team to share practical work experience. In addition, we have official policy interpretation, experience sharing of hundreds of millions of broadcast numbers, and most importantly, we have mature experience sharing.

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