对于史上从未有过的遭遇，Facebook首席执行官马克·扎克伯格在内部会议上表示：“我猜想，所有这些广告主很快就会回到我们的平台上来。”
同时对于 家们的表态，扎克伯格说，他和太太对“特朗普总统的分裂和煽动性的言论深感震惊和厌恶”。但目前为止Facebook都未采取任何积极措施来限制相关仇恨言论。
目前包括可口可乐、微软、星巴克、联合利华等大公司都参与到这场抵制活动中来，但有报道指出，在Facebook上投放 多的前25个广告主中，只有3个公开确认了会加入到抵制活动。同时前25个广告主为Facebook带来了近20亿美元的收入，可这仅占其总营收的3%。
At present, major companies including Coca Cola, Microsoft, Starbucks and Unilever have all participated in the boycott. However, it is reported that only three of the top 25 advertisers who put the most advertisements on Facebook have publicly confirmed that they will join the boycott. Meanwhile, the top 25 advertisers generated nearly $2 billion in revenue for Facebook, which accounted for only 3% of its total revenue.
但这次的广告抵制计划还是有可能给Facebook带来超过百亿美元的损失，这对于Facebook的业绩还是有不少的影响。
另外对于扎克伯格还有一件不太好的消息，就是陈·扎克伯格基金会可能也会被牵涉到这次的抵制计划当中。虽然该基金会与Facebook公司没有关系，但扎克伯格的态度还是会影响到资助者们的想法，尤其是不少资助者还是 家等各行业的顶尖人物。
Another piece of bad news for Zuckerberg is that the Chen Zuckerberg foundation may also be involved in the boycott. Although the foundation has no relationship with Facebook, Zuckerberg's attitude will still affect the ideas of funders, especially many of them are top figures in various industries such as scientists.
